Agreement Between Distributor And Dealer

Agreement Between Distributor And Dealer

The use of trademarks and other intellectual characteristics of the manufacturer is essential for the distributor for day-to-day operations, including advertising and other representations before product buyers. A framework should be created for the use authorized by the distributor. (2) that the company`s designation as a trader remains in effect for three years from the date of this agreement, but that this agreement may be renewed for the same period, under the conditions that can be settled between the parties on that date. Essential elements of a distribution agreement include the duration (period during which the contract is in effect), delivery conditions and distribution areas covered by the agreement (regions located in the United States and/or international markets). In addition, the manufacturer or lender must define a distribution strategy if it takes into account the nature of the agreements to be concluded. A selective strategy requires a small group of distribution points to cover the channel`s target markets. An intensive strategy aims to place the product through a wide distribution in front of as many potential buyers as possible. This last point generally applies to consumer products rather than commercial markets. In order to facilitate a greater sale of the products, it is important that the distributor has the opportunity to carry out marketing activities in which the producer can be represented as a representative in good faith.

This can be mentioned in the agreement. A distributor is a type of business that acquires the right to sell a product manufactured by a company, but does not have the right to use the name of that company. This means that the distributor cannot rename his business with the name of the company or the products they sell. A trader is like an intermediary between a production company and a reseller. A trader sells to several or many traders according to the contract. a. Exclusive appointment. Subject to the terms of this dealer agreement, the company designates and grants the distributor the exclusive right to sell and distribute the products to customers in the territory (the “customers”) and to provide non-distributor services to the company, as stated here in this section. The distributor limits its product activities to customers within the territory and, without the company`s explicit written consent, forgoes selling or transferring the products directly or indirectly to a person outside the territory. The company is not authorized to sell or deliver products on the territory, directly or indirectly, except through the distributor, and the company cannot address the distributor`s customers without the company`s prior written permission.

E. The company`s performance of this distribution agreement and the company`s performance of its obligations and obligations under this agreement are not contrary to an agreement in which it participates or is bound by other commitments, and A. A distributor is a person or company that buys products from you and then sells them to customers or resellers.


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